“NAMM is the years premiere event where all the music related manufacturers descend upon Anaheim California to present their newest equipment to the distributors, stores and general public. It’s a mad house with everyone presenting their take on a small number of similar ideas with each company positively sure that their product is the best and that they have a magic crystal ball telling them what the consumer (us) will want next. Most of the time the manufacturers are living in their own dream world, promoting ideas that are either out dated or from a distant parallel universe, but there’s still no shortage of chatter, praise and pure determination to push their latest updates on the attendees hoping to make another sale in order to keep the whole industry plodding forward. Thankfully, in between all the bartering and schmoozing you can find a few dedicated companies, both industry standards and small startups, with inspired ideas that are genuine and will help push the creative use of technology forward.
For the DJ/Performer, NAMM 2011 definitely heralded the year (finally) of the digital controller. With turntables and even CD players finally moving to the side (if not to the back of the booths), the NAMM floor was filled with companies flogging every type of digital DJ/performance controller imaginable…”
Read and comment. From richiehawtin.com."
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