Friday, July 22, 2011

Television Networks Rewrite History Through Product Placement

Television Networks Rewrite History Through Product Placement: "

There sure is a lot of time traveling on television these days. The Consumerist provides an example of the subtly unsettling practice of messing with cinematic/cultural/TV continuity by digitally inserting advertisements from the present into old shows and movies. Just wait until they start slipping “Zookeeper” billboards into footage of Martin Luther King’s “I Have a Dream” speech or Nazi stadium rallies:

For the past few years, networks have been digitally inserting ads and product placements for new products into old reruns. Shannon just noticed one in a rerun of a 2007 episode of “How I Met Your Mother.” In the background on the shelf is a magazine with an ad on the back for the new “Zookeeper” starring Kevin James.



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