Slade never looked cool, but that wasn’t the point. They were four young lads out for a good time, and they wanted you to have a good time too. You can hear it on their classic album Slade Alive, when lead singer, Noddy Holder encourages everyone to get up, get ripping and really let themselves go. And during the 1970s, that’s just what their fans did.
Slade were Noddy Holder, Jimmy lea, Don Powell and the sequined Dave (“You write ‘em I’ll sell ‘em”) Hill. Between 1970 and 1975, they sold over 6.5 million records in the UK alone, chalking up 6 number ones, 3 of which went straight to the top of the charts - a feat not achieved since The Beatles - and this at a time of 3-day weeks, power cuts and food shortages.
For their energy, dynamism and 4-chord songs, Slade were more of an influence on Punk than Iggy and The Stooges. Just listen to the opening riff for “Cum on Feel the Noize”, it sounds like the start of a Sex Pistols track. Or try “Mama Weer All Crazee Now”. As The Jam’s Paul Weller later noted:
“The whole punk rock thing really happened because of bands such as Slade and the like; rock bands that wouldn’t back off.”
Then there’s Noddy Holder, who may have looked like a grown-up Artful Dodger, but had a brilliant and unmistakable voice. As Joey Ramone once said:
“I spent most of the early 70s listening to Slade Alive thinking to myself, ‘Wow - this is what I want to do. I want to make that kind of intensity for myself.’ A couple of years later I found myself at CBGB’s doing my best Noddy Holder.”
The tags were all there: Slade’s first single was produced by Kim Fowley; their manager, was ex-Animal, Chas Chandler, who had managed Jimi Hendrix; and their writing partnership of Holder and Lea was compared to the greats who’d gone before, one of which, Paul McCartney saw the future of pop divided between Slade and T.Rex, just like The Beatles and The Stones.
It should have been, but in 1973, drummer Don Powell was seriously injured in a car crash that killed his girlfriend. Slade nearly split. Then, there was their film Flame, not a mop-top romp, but a long-hard look at the music business - it alienated fans though is now considered the “Citizen Kane of rock musicals”. Then, in a bid to conquer America, they spent 2 years Stateside, when Slade returned to the UK, Punk had taken over, and they were “old farts”, even though the Pistols’ Steve Jones thought that:
“Slade never compromised. We always had the feeling that they were on our side. I don’t know but I think we were right.”
It’s Slade is a refreshing reassessment of one Britain’s greatly under-rated bands, with excellent archive and contributions from Slade, Ozzy Osbourne, Toyah Wilcox and Noel Gallagher.
“Hear Me Calling” - Slade
“Born to Wild” - Slade
“Cum On Feel The Noize” - Slade