Sunday, January 30, 2011

Dopamine Makes You Addicted To Seeking Information

Dopamine Makes You Addicted To Seeking Information: "On her Blog, What Makes Them Click, Dr. Weinschenk, published author and researcher, posts a list of 100 interesting articles on human perception and brain function. Number 8 explores the real purpose of dopamine in the human system. 'You may have heard that dopamine controls the 'pleasure' systems of the brain: that dopamine makes you feel enjoyment, pleasure, and therefore motivates you to seek out certain behaviors, such as food, sex, and drugs.

It's all about seeking - The latest research, though is changing this view. Instead of dopamine causing us to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes us to want, desire, seek out, and search. It increases our general level of arousal and our goal-directed behavior.'"

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